Senior Paid Media Manager

Responsibilities

• Lead paid media strategy including audience planning, budget allocation, funnel design, and campaign architecture
• Execute hands-on setup and trafficking across Meta, Google, and TikTok
• Manage pacing, bid strategy, creative iteration, and quality assurance
• Act as the primary client contact for performance calls and written updates
• Build reporting dashboards and deliver insights using tools like Funnel.io, Looker Studio, or Tableau
• Track performance against KPIs and recommend strategic optimizations

Requirements

• 4+ years of hands-on paid media experience in an agency or performance environment
• Deep expertise in TikTok Ads (campaign types, creative formats, auction dynamics)
• Strong working knowledge of Meta Ads and Google Ads (Search, PMax, YouTube)
• Proven experience with Lead Generation and App Install/App Event campaigns
• Experience managing six-figure monthly budgets
• Proficiency in reporting platforms such as Funnel.io, Looker Studio, Tableau, or Agency Analytics
• Strong client relationship management skills

Preferred Qualifications

• LinkedIn Ads experience
• Experience with website and pixel tracking (GA4, GTM)
• Knowledge of server-side tracking and Conversions API
• Experience with Mobile Measurement Partners (Adjust, AppsFlyer, Branch)
• Conversion Rate Optimization (CRO) and A/B testing experience

About the Company

inBeat is a tight-knit team of creative, data-driven people building services for some of the largest brands in the world. Our culture is built on autonomy, transparency, and high performance.