Senior Paid Social Specialist

Responsibilities

• Own day-to-day campaign management, optimization, and pacing across Meta
• Manage and optimize paid social spend at scale, including millions monthly Meta investment
• Execute full-funnel paid social strategy across prospecting, retargeting, and retention
• Partner with the Creative Strategist to concept, test, and iterate on ad creative
• Lead structured creative testing programs and turn results into actionable insights
• Support and scale whitelisting and creator amplification programs
• Monitor performance daily against CAC, ROAS, and revenue targets
• Contribute to landing page and CRO initiatives

Requirements

• 3-5+ years of hands-on paid social experience in DTC or a high-growth agency
• Deep, current Meta Ads Manager expertise
• Strong grasp of performance marketing fundamentals (CAC, attribution, incrementality)
• Hands-on experience with MTA platforms like Triple Whale or Northbeam
• Experience managing meaningful budgets and hitting efficiency targets
• Experience with whitelisted or creator-led advertising
• Understanding of how paid media connects to omnichannel outcomes
• TikTok exposure and appetite to build fluency

Benefits

• Competitive base salary
• Comprehensive benefits package
• Generous PTO
• Free Grüns subscriptions
• Health and well-being perks

About the Company

Grüns provides foundational nutrition through nutrient-dense gummies formulated from 60 whole-food ingredients, making comprehensive nutrition simple and convenient.