Senior PPC Specialist

Responsibilities

• Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets
• Size opportunities and forecast ROI for campaign initiatives
• Create effective account structures and roadmaps for performance improvement
• Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms
• Drive continuous improvement in CTR, CVR, ROAS, and impression share
• Optimize budget allocation and implement new platform features
• Use GA4 and Looker to identify performance trends and actionable insights
• Translate complex data into compelling narratives for senior leadership
• Partner with Creative on ad copy and visual concepts
• Coach junior team members on PPC best practices

Requirements

• 2-5+ years of hands-on experience managing Google Ads (Search, Shopping, P-Max) and Google Tag Manager
• Proficiency with bid automation strategies, audience segmentation, and feed management
• Proven track record of meeting CAC, ROAS, or revenue goals in B2B and B2C environments
• Strong analytical expertise in Excel, Looker/Power BI, and performance analysis
• Bachelor's degree in Marketing, Business, or related field

Preferred Qualifications

• Experience managing paid social (LinkedIn, Meta, TikTok, Reddit)
• Proficiency with Microsoft Advertising
• Technical capabilities with Google Ads Scripts, SQL, or Python
• Experience with marketing automation and CRM integration
• Industry certifications (Google Ads, Analytics, Meta Blueprint)

Benefits

• Collaborative and innovative work environment
• Opportunity to work with diverse clients
• Career advancement pathways