Senior Product Marketing Manager

Responsibilities

• Own the Ideal Customer Profile (ICP) using a data-driven approach
• Lead go-to-market strategies for new product launches and updates
• Conduct market research to identify customer needs and competitive insights
• Produce compelling content including product collateral, webinars, and social media posts
• Partner with Product, Sales, and Marketing teams to ensure messaging alignment
• Provide sales enablement assets such as training decks, FAQs, and videos
• Monitor pipeline and ACV to align marketing plans with sales needs
• Develop industry narratives and value propositions for target segments

Requirements

• 5+ years of experience in product marketing or product management
• Proven experience in product marketing, ideally in AP Automation or Spend Management
• Strong technical acumen to partner with Product and Engineering teams
• Excellent storytelling and communication skills
• Analytical mindset with experience using data to inform strategy
• Ability to manage multiple projects in a fast-paced environment

Benefits

• 18 days PTO and 11 Holidays
• 16 hours of paid Volunteer Time Off
• Competitive Healthcare including 100% paid Dental, Life, and Disability insurance
• 401(k) with company match
• 8 weeks of 100% paid parental leave
• Tuition Reimbursement up to $5,250
• Childcare assistance through WeeCare

About the Company

AvidXchange is a leading provider of accounts payable (AP) automation software and payment solutions for middle-market businesses and their suppliers.