Senior Product Marketing Manager

About the Company

We’re Bolt.new by StackBlitz! We’re the team that brought you WebContainers, the first-of-its-kind technology that made it possible to run Node.js right inside your browser. Bolt.new is a next-gen, AI-powered app builder that helps you create, edit, and deploy full-stack web and mobile apps instantly. We’re a fully remote team, globally distributed, and deeply passionate about building the future of software development.

Responsibilities

• Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API
• Lead end-to-end product launches using a tiered framework
• Build and maintain a competitive intelligence program to track competitors
• Develop sales enablement materials including battle cards, one-pagers, and case studies
• Own pricing and packaging strategy alongside the Growth team
• Partner with Content and Social teams to translate product narratives into multi-channel content
• Drive customer marketing by turning power users into advocates
• Build a product launch tracking system to align Product and Engineering with Marketing
• Define and track PMM metrics such as launch impact, win rates, and sales cycle influence

Requirements

• 5+ years in product marketing
• At least 2 years at a B2B SaaS or developer tools company
• Proven experience owning product launches from strategy through execution
• Strong competitive instincts and narrative-driven positioning skills
• Experience building practical sales enablement materials
• Exceptional writing skills for positioning docs and launch copy
• Ability to work directly with engineers and PMs to translate technical features into value
• Experience with pricing and packaging decisions

Preferred Qualifications

• Experience at a PLG company marketing to both self-serve and enterprise buyers
• Background in AI, developer tools, or no-code/low-code spaces
• Experience building competitive intelligence programs from scratch
• Experience marketing platform products
• Experience working in hyper-growth environments
• Experience managing or mentoring junior PMMs
• Personal use of Bolt.new or similar AI builders