Senior Product Marketing Manager

About the Company

At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner. CoLab is the AI platform for driving stronger engineering decisions, helping companies like Ford, Komatsu, and Johnson Controls catch issues earlier and eliminate rework cycles.

Responsibilities

• Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets
• Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts
• Partner with Product Management to understand the roadmap and own all launch logistics
• Partner with GTM Enablement to produce educational materials for Sales and Customer Success Teams
• Own messaging and effectiveness for key website pages, including product, feature, and use case pages
• Build deep expertise in competitive solutions and support high-stakes competitive deals
• Contribute to ongoing product content between launches
• Review and elevate messaging across marketing, especially for technical or product-focused content

Requirements

• 5-7+ years of professional experience in B2B software or manufacturing
• 2+ years of experience in product marketing specifically
• Experience with customer research and using data to inform GTM strategy
• Proven track record of impacting customer and pipeline outcomes via positioning and messaging
• Ability to balance strategic product marketing with hands-on tactical execution
• Strong ability to engage with and influence internal and external stakeholders

Benefits

• Competitive compensation package including stock options
• Extended health and benefits package
• Unlimited paid vacation
• RRSP matching