Senior Product Marketing Manager

Responsibilities

• Lead and execute global product marketing initiatives across multiple markets and communication channels
• Own end-to-end project management of complex marketing initiatives from strategic planning to post-campaign analysis
• Develop product positioning, messaging frameworks, and competitive differentiation points
• Prepare monthly, quarterly, and campaign-based communication plans
• Support go-to-market launches, strategic business initiatives, and product expansion activities
• Create and oversee development of marketing and sales materials including presentations, proposals, and case studies
• Coordinate cross-departmental efforts related to exhibitions, sponsorships, and industry events
• Monitor marketing performance metrics and KPIs to initiate optimization activities
• Continuously analyze competitors, market trends, and customer insights

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in Product Marketing or Marketing Management
• 3+ years of experience in B2B tech product marketing
• Strong project management expertise in cross-functional environments
• Advanced proficiency in English
• Advanced proficiency in Russian

Preferred Qualifications

• Experience in iGaming, SaaS, fintech, or regulated markets
• Experience supporting product launches and demand generation
• Experience with product repositioning or international market expansion
• Experience managing agencies and external vendors
• Understanding of marketing analytics and product performance metrics

Benefits

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports benefit
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences

About the Company

SOFTSWISS provides comprehensive iGaming solutions, driving product awareness and business growth across global markets.