Senior Product Marketing Manager

About the Company

Spark is the fastest-growing Medicare platform in the country, combining AI, an industry-leading CRM, and client services to transform how 10,000+ brokers acquire, enroll, and support clients in their local communities.

Responsibilities

• Own Spark's core platform narrative and messaging framework
• Develop and maintain differentiated positioning for products and capabilities
• Lead end-to-end GTM execution for product and feature launches
• Define and track success metrics tied to awareness, adoption, and sales impact
• Develop GTM strategy for new offerings and segments
• Create thought leadership and product-focused content
• Build lifecycle programs to drive product adoption and broker engagement
• Own the broker acquisition toolkit including pitch decks and battlecards
• Run enablement trainings for field teams

Requirements

• 5–8+ years of product marketing experience in B2B technology
• Proven track record of owning GTM strategy and launch execution
• Strong positioning and messaging skills
• Experience building sales enablement programs
• Strong IC writing and content creation skills
• Proficient with AI tools
• Ability to operate in a build environment with limited infrastructure

Preferred Qualifications

• Experience in health tech or insurance tech
• Customer marketing or lifecycle marketing experience
• Familiarity with channel or partner-led GTM motions
• Experience at a high-growth startup