Senior UX Designer - Fruit Ninja

Responsibilities

• Architect the end-to-end player journey for a new Fruit Ninja sequel, translating gameplay concepts into clear user flows, wireframes, and prototypes.
• Define and maintain cohesive UX systems and interaction patterns to ensure consistency across game features and menus.
• Collaborate closely with Game Designers, Product Managers, Artists, and Engineers to align UX with product goals and F2P mechanics.
• Lead playtesting sessions, analyze player data, and convert insights into prioritized UX improvements.
• Produce clear UX specifications and documentation to support efficient implementation.
• Mentor junior designers, provide design reviews, and promote UX best practices across the team.
• Balance player-centric design with monetization objectives to optimize retention and engagement.

Requirements

• 5+ years UX experience (mobile game focus)
• Shipped F2P title
• Mobile UX
• Figma
• Playtesting
• Game analytics
• Systems thinking
• Communication

Preferred Qualifications

• Visual UI design skills for high-fidelity mockups
• Familiarity with Unity engine for in-game reviews
• Experience with GameAnalytics / Firebase or similar
• Prior mentorship or leadership experience in a design team
• Portfolio showing systemic UX design and measurable impact

Benefits

• Annual Leave
• Flights
• Health Insurance
• Housing Allowance
• Visa sponsorship support (where applicable)

About the Company

UserWise Services is a product-focused game studio leading the UX effort on a new Fruit Ninja sequel. Operating with a small, execution-focused team, the studio emphasizes player-first design, rapid iteration informed by playtesting and analytics, and high ownership. This role is based in Dubai, UAE (hybrid work model), and offers a senior-level opportunity to shape a globally recognized IP's player experience.