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SEO Regional Manager

Binance

Posted 10 hours ago

Employment Type

Full Time

Location

Dubai

Requirements

Global SEO, Cross-functional coordination, Blockchain knowledge, Analytics tools, SEO strategies

Required Skills

SEO Digital Marketing Blockchain Analytics Content Strategy

Job Description

Responsibilities

  • Develop and implement localized SEO strategies that align with global business goals while catering to the specific needs of regional markets.
  • Act as the primary SEO lead and consultant for Local Marketing Managers, providing them with actionable insights, keyword research, and tactical guidance to execute local search initiatives.
  • Perform deep-dive keyword research and analysis to identify regional search trends and intent opportunities unique to specific countries or languages.
  • Provide localized optimization frameworks and technical requirements (meta titles, headers, translation etc.) for local teams to implement across regional subdomains.
  • Design and manage a high-impact local backlink framework, securing authoritative regional placements and fostering long-term strategic partnerships to increase local search authority.
  • Deploy localized reputation management strategies to improve search rankings and brand sentiment across different geographic regions.
  • Monitor and track local SEO performance across all regions using analytics tools, providing global-level reporting and insights on regional progress.
  • Collaborate with web developers and content creators to ensure website design and localized content are fully optimized for regional search engines.
  • Manage allocated budgets for local SEO initiatives, oversee vendor relationships and performance, and ensure timely processing of payments and financial documentation across regions.
  • Stay up-to-date with local search algorithm updates and industry trends, regularly training local marketing and content teams on evolving best practices.

Requirements

  • 5-8 years of proven achievement in Global SEO, specifically managing local search performance for a large B2C audience across multiple international markets.
  • Exceptional ability to coordinate with cross-functional and decentralized teams (specifically Local Marketing Managers) to drive execution.
  • English business level proficiency or above; Mandarin business level or above is a strong plus to interface with Mandarin-speaking technical teams.
  • Strong knowledge of or interest in the blockchain/cryptocurrency industry.
  • In-depth experience with website analytics and data visualization tools (e.g., Google Analytics, Looker, and Excel/Google Sheets).Experience with enterprise SEO tools (e.g., Ahrefs, Semrush, BrightLocal) and managing SEO within popular CMS environments.
  • Experience with A/B and multivariate experiments to drive conversion and growth.
  • Working knowledge of HTML, CSS, and JavaScript development and how they impact localized search crawling.
  • Deep understanding of ranking factors and search engine algorithms across different regions (e.g., Google, Yandex, Naver).
  • Up-to-date with the latest trends and best practices in SEO and ASO.

Benefits

• Competitive salary and company benefits

About the Company

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

How to Apply

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