Social Media Executive (Arabic Speaker) based in Abu Dhabi

Responsibilities

• Develop continuous, relevant, and engaging brand content that reflects the brand's personality and pillars.
• Create various content types (videos, stills, infographics) with appropriate tone and style.
• Target content to specific audiences and focus on trending topics that align with the brand.
• Design, artwork, and supply graphic projects for the editorial calendar.
• Collaborate with internal departments to brainstorm campaign ideas that empower the brand.
• Ensure constant content updates across all owned channels.
• Execute content using design platforms such as Adobe Photoshop and Capcut.
• Provide engaging text, image, and video content for social media accounts.
• Cover school/social live events on the ground with a quick turnaround time.
• Plan annual, quarterly, and monthly content calendars for owned channels.
• Conceptualize and produce short-form, platform-native video content (Reels, Shorts, TikTok-style formats) optimized for each channel.
• Translate briefs and content pillars into storyboards or shot lists before filming to ensure clarity and efficiency.
• Apply basic motion graphics, text animation, transitions, and sound to enhance video storytelling.
• Ensure content is visually consistent with brand guidelines while still being platform-relevant and trend-led.
• Support content testing by creating multiple creative variations (formats, edits, hooks) when required.

Requirements

• Bachelor's degree in marketing, communication, or related field.
• Relevant editing and creative qualifications.
• Experience in managing social media accounts across different platforms.
• Passionate and knowledgeable about video and audiovisual content.
• Strong English and Arabic language skills

Preferred Qualifications

• Creative Flair
• Visual Storytelling
• Attention to Detail
• Problem-Solving
• Trend Awareness
• Technical Proficiency
• Project Management
• Motion Graphics
• Content Creation
• Filming Tools
• Studio Setup
• On-Camera Presence
• Animation
• Adaptability
• Strong understanding of short-form video storytelling principles
• Working knowledge of social media algorithms
• Ability to shoot content with an eye for composition, lighting, framing, and sound quality
• Basic understanding of video formats, codecs, frame rates, and aspect ratios
• Ability to interpret performance insights
• Strong creative judgement

Benefits

About the Company

GEMS Education is one of the oldest and largest Kindergarten to Grade 12 / Year 13 private education providers in the world. Through our growing network of schools, as well as our charitable contributions corporate social responsibility initiatives, we are fulfilling the vision of GEMS Founder, Sunny Varkey, of putting a quality education within the reach of every learner.