Social Media Manager

Responsibilities

• Support the GeneDx social media strategy to meet company short- and long-term goals
• Set and report on monthly and quarterly social media goals and improve internal processes
• Identify and share platform and industry trends to the marketing and leadership team
• Monitor competitor activity and emerging healthcare and biotech trends
• Conceptualize and write effective organic social posts for Facebook, Instagram, X, LinkedIn, and YouTube
• Design, develop, and manage the organic social publishing calendar
• Coordinate publishing timelines across campaigns, launches, and corporate initiatives
• Develop social media creative in partnership with the Creative team
• Test, measure, and improve the effectiveness of social content
• Manage and grow the LinkedIn newsletter strategy
• Lead and support the employee social advocacy program
• Identify new opportunities for social storytelling to humanize the brand mission
• Translate complex healthcare and genomics topics into accessible social content
• Manage day-to-day social monitoring, engagement, and community feedback
• Partner with customer service to follow up on DMs and escalate risk issues

Requirements

• Bachelor's degree
• 7-10 years of experience in social media, content marketing, digital marketing, or communications
• At least 3 years of professional experience creating content across multiple social platforms
• Experience managing social media editorial calendars, newsletters, and employee advocacy
• Proficiency with social media management and analytics tools (Google Analytics, Meta Business Suite, Sprout Social, etc.)
• Understanding of graphic design fundamentals using Canva, Adobe Photoshop, InDesign, or Illustrator
• Professional expertise in crafting compelling B2B social content
• Strong storytelling instincts and ability to translate complex topics
• Excellent data analysis, reporting, and presentation skills

Preferred Qualifications

• Experience in the healthcare industry or a regulated environment
• Experience with B2B content strategy

About the Company

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is at the forefront of transforming healthcare through industry-leading exome and genome testing and interpretation services.