Social Media Manager

Responsibilities

• Serve as primary client contact for social media initiatives, building relationships that support long-term partnerships
• Lead planning and execution of social media campaigns across multiple clients, including timelines, budgets, and strategy
• Coordinate with creative and social teams to ensure content delivery aligns with project goals and brand standards
• Partner with cross-functional teams including creative, growth, influencer, and community to execute campaigns
• Collaborate with community managers to strengthen engagement and expand client brand reach
• Use analytics tools to evaluate campaign performance and optimize strategies based on key metrics
• Support and mentor junior social team members to ensure process continuity

Requirements

• Demonstrated experience in social media management
• Hands-on experience with Twitter, LinkedIn, YouTube, TikTok, and Twitch (Farcaster and Lens a plus)
• Proven work experience in Web3, blockchain, or emerging tech sectors
• Strong project management skills with ability to multitask across clients and timelines
• Highly collaborative with ability to engage cross-departmentally and externally
• Familiarity with influencer engagement and community-driven social campaigns
• Data-driven decision-maker with experience using social analytics tools
• Clear, concise communicator with strong writing and verbal skills

About the Company

Key To Web3 is a marketing agency specializing in social media strategy and execution for Web3 and blockchain clients.