Social Media Manager

Responsibilities

• Own and contribute to Later's social media content calendar across Instagram, TikTok, LinkedIn, and YouTube
• Identify trending formats, sounds, and cultural conversations to translate into native content
• Conceive, produce, and appear in short-form video content for TikTok, Instagram Reels, and YouTube Shorts
• Write compelling copy for social posts, captions, and video scripts
• Monitor and actively engage with social communities to build genuine connections
• Track, analyze, and report on social performance metrics to drive actionable insights
• Collaborate with Content, Creative, and Growth Marketing teams to align social activity with campaigns

Requirements

• 3-5+ years of hands-on social media management experience
• Demonstrated comfort and confidence on camera with a short-form video portfolio
• Deep knowledge of Instagram, TikTok, and LinkedIn algorithms and audience dynamics
• Strong copywriting skills with the ability to adapt brand voice across platforms
• Experience managing social content calendars and publishing workflows
• Proficiency with social analytics tools
• Experience using social media management platforms

Preferred Qualifications

• Hands-on experience with Later's platform
• Familiarity with link in bio tools, creator marketplaces, or influencer marketing software

About the Company

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns through a native, AI-powered platform and proprietary data.