Social Media Specialist, Influencer Marketing

About the Company

Runway is building AI to simulate the world through merging art and science. We believe that world models are at the frontier of progress in artificial intelligence, offering a path to general-purpose simulation that changes how stories are told and how scientific progress is made.

Responsibilities

• Scout and identify creators, primarily on YouTube, relevant to Runway's paid influencer and affiliate programs
• Pitch creators on both flat-fee paid briefs and signup/performance-based affiliate deals
• Own outreach, negotiation, contracts, and paperwork for each creator relationship end-to-end
• Partner with outside agencies running outreach at scale to maintain a full creator pipeline
• Track YouTube and AI/creative tools trends to identify emerging creators
• Share social insights and audience resonance with the creative team to inform organic content direction
• Partner with growth marketing on attribution and reporting to track program performance and ROI
• Coordinate with the creative team on briefs for paid influencers

Requirements

• At least 2 years of experience in influencer marketing, affiliate marketing, or social/creator partnerships
• Existing network of creator relationships, ideally with strength on YouTube
• Proficiency in negotiating fees and contracts directly with creators
• Strong understanding of YouTube content performance and broader creator trends
• Highly organized with ability to manage high volumes of relationships and paperwork
• Polished, confident, and low-ego communication style
• Interest in AI, creative tools, video, design, filmmaking, and the creator economy

Preferred Qualifications

• Experience running affiliate programs specifically
• Experience working with influencers or outreach agencies
• Experience at a creative, consumer, prosumer, AI, design, or technology company
• Familiarity with Runway and the broader AI creative ecosystem