Sr. Director, Growth Marketing

Responsibilities

• Develop and drive channel-specific member acquisition strategy
• Own channel performance and accountability for traffic quality
• Lead reporting and ad hoc analysis to identify optimizations and support forecasting
• Pursue new acquisition opportunities and grow existing partner relationships
• Build and execute an ongoing testing roadmap for creative, messaging, and audience
• Partner with Analytics, Tech, Marketing, Creative, UX, and Product teams
• Manage third-party ad platform vendors
• Coach, develop, and grow a small team

Requirements

• 10+ years of user acquisition or performance marketing experience
• Experience in team leadership
• Hands-on experience with Google Ads, Meta (Facebook/Instagram), and YouTube Ads
• Strong command of e-commerce marketing and measurement
• Ability to manage and scale multi-million-dollar performance marketing budgets
• Highly analytical with experience optimizing for KPIs using large data sets
• Experience in subscription or e-commerce businesses
• Bachelor’s degree in marketing, business, or a related field

About the Company

Thrive Market is an online, membership-based market dedicated to making healthy and sustainable living easy and affordable. As a Certified B Corporation, we deliver high-quality products at member-only prices while matching every paid membership with a free one for someone in need.