Sr. Manager Marketing Operations

Responsibilities

• Own and evolve the lead/contact lifecycle framework, including stage definitions, scoring, and routing rules
• Oversee and optimize marketing tools including Salesforce, Marketo, and Bizible
• Reimagine the tracking framework for accurate data capture across digital touchpoints
• Own and evolve the marketing attribution strategy and ROI reporting
• Manage data enrichment and automation tools like ZoomInfo and Clay
• Ensure compliance with GDPR, CCPA, and other data privacy regulations

Requirements

• 6+ years of marketing operations experience in a SaaS startup environment
• Hands-on experience and advanced understanding of Marketo
• Advanced Salesforce knowledge for building campaign reporting and dashboards
• Proven experience personally building and owning a marketing attribution strategy
• Strong understanding of data privacy regulations (GDPR, CCPA)
• Experience with data enrichment platforms

About the Company

Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. They are a member of the Rails Foundation and recently raised $450M in Series D funding.