Sr. Product Manager, Lifecycle & Growth

About the Company

Bold.org is the fastest-growing student fintech platform in the United States, on a mission of Fighting Student Debt. We operate at the intersection of fintech, education, philanthropy, and rewards, building products that expand access to education.

Responsibilities

• Own lifecycle communications for existing users end to end, including strategy, sequencing, copy, and execution across email, SMS, and push
• Manage in-product promotion and positioning for new features
• Partner with feature PMs on lifecycle and in-app promotion plans for new initiatives
• Audit and optimize existing lifecycle communications to remove redundancy
• Manage promotion and in-product placement of partners and sponsored content
• Measure impact on conversion, funnel drop-off, and revenue attribution to prioritize roadmap items

Requirements

• 3+ years of experience in high-intensity product management or marketing lifecycle roles at a startup
• 3+ years of experience with Klaviyo or comparable CRM platforms
• Proven experience owning product features or roadmaps end to end
• Daily proficiency with AI coding tools such as Claude Code, Codex, or Cursor
• Ability to work within Figma to translate designs
• Strong copywriting, sequencing, and channel judgment
• Semi-technical comfort with event data and pipeline specifications

Preferred Qualifications

• Experience standing up lifecycle systems on new platforms
• Ability to thrive in a high-ownership, high-freedom startup environment