Travel Trade Sales Specialist

Responsibilities

• Negotiate with hotels, airlines, transportation providers, and other suppliers to secure the best possible terms.
• Develop and implement trade programs to increase brand and destination awareness, visitor arrivals, and spend.
• Foster and maintain strong relationships through direct outreach to tour operators, wholesalers, travel agents, MICE/corporate/incentive buyers, airlines, and other distribution partners.
• Identify, develop, and implement tactical trade marketing programs with key distribution partners.
• Represent destinations at industry events, including exhibiting at trade shows and similar events.
• Develop, promote, and execute sales missions to the market, including planning and appointment setting with key marketing partners.
• Assist in the development and management of training programs with the travel trade, as well as workshops, roadshows, and other innovative programs.
• Organize travel trade familiarization programs that highlight every aspect of the destination.
• Ensure proper representation of the destination in travel trade programs, brochures, and other industry communications.
• Develop relationships with airlines, monitor and optimize trends, and support route development.
• Create niche marketing opportunities and explore new distribution channels for specialist travel experiences.

Requirements

• Minimum 5+ years of extensive experience in trade sales
• Strong negotiation skills
• Excellent communication skills
• Experience managing relationships with travel partners

Preferred Qualifications

• Degree in Hospitality, Tourism, Business Management, or a related field

About the Company

We are GEN PLUS Group - The Change Creation Company.

Your One-Stop Shop for Holistic Brand Storytelling. A global independent group of agencies, delivering meaningful impact to brands, businesses, and people through holistic communications.