UAE National Digital Marketing Assistant
Ounass
Employment Type
Full Time
Location
Dubai
Requirements
Required Skills
Job Description
Responsibilities
Performance & Insights
- Prepare weekly and monthly dashboards that reflect the performance of paid, owned, and earned channels with accuracy and clarity.
- Track customer acquisition, app engagement, and channel KPIs to support strategic decision-making.
- Maintain UTM structures to ensure flawless tracking across all campaigns.
- Deliver brand-specific campaign insights that highlight opportunities for refinement and growth.
- Conduct competitive benchmarking to understand luxury market dynamics and emerging digital trends.
- Evaluate influencer performance and consolidate monthly cost and ROI reports.
- Support deeper analysis of organic social performance to guide content and engagement strategies.
Campaign Coordination
- Assist in the setup and optimization of paid social and paid search campaigns, including keyword research and ad copy development.
- Coordinate the delivery of creative assets, translations, and approvals to ensure campaigns launch seamlessly and reflect Ounass’ luxury standards.
- Submit creative and technical briefs through Jira and follow through to execution.
- Support the management of promotional codes, tracking requirements, and campaign readiness.
- Maintain the digital marketing calendar and ensure alignment across internal teams.
- Monitor campaign timelines and ensure all deliverables meet brand expectations.
Social Media & Content Support
- Contribute to the creation of the social media calendar, ensuring product selections and hashtags reflect brand tone and seasonal priorities.
- Schedule daily content across Instagram, Facebook, Twitter, YouTube, and Stories.
- Trial new content formats and report on performance to support continuous innovation.
- Support social listening efforts and highlight relevant insights to the team.
- Coordinate with merchandising to ensure product availability ahead of key posts.
- Assist with social photoshoots and content production as needed.
Influencer & Community Engagement
- Identify and evaluate new influencers who embody Ounass’ luxury positioning and values.
- Coordinate influencer briefs, deliverables, timelines, and content approvals.
- Manage influencer contracts, payments, and compliance requirements.
- Track influencer content performance and consolidate reporting for internal review.
Cross-Functional Collaboration
- Liaise with Customer Service to ensure readiness for major campaign launches.
- Work closely with Digital Merchandising and Trading teams to align product priorities with marketing initiatives.
- Support push notification scheduling when required.
- Assist in monitoring budgets, costs, and performance targets, flagging any variances proactively.
Requirements
Education
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Experience
- 1–2 years of experience in digital marketing, ideally within e-commerce, retail, or a luxury-focused environment.
Skills & Competencies
- Strong analytical mindset with the ability to interpret data and translate insights into action.
- Passion for digital marketing, performance media, and luxury retail.
- Familiarity with advertising platforms such as Meta, Google Ads, TikTok, and Snapchat.
- Understanding of analytics tools including Google Analytics and Adjust.
- Excellent communication, organization, and multitasking abilities.
- Detail-oriented, proactive, and comfortable working in a fast-paced environment.
- Fluent in English; Arabic is an advantage.
Core Competencies
- Collaboration
- Customer Focus
- Instills Trust
- Agile Learning
- Managing Diversity
Preferred Qualifications
- Nationalisation Commitment: Ounass is proud to support the UAE’s vision for empowering Emirati talent. This role offers UAE Nationals a pathway to develop deep expertise in luxury digital marketing, with access to mentorship, career development, and opportunities to contribute to a brand that represents the region on a global stage.
Benefits
- (No specific benefits listed in the job description)
About the Company
- Become the UAE National Digital Marketing Assistant at Ounass — launch data-driven luxury campaigns, grow your skills in a world-class team, and shape the region’s premier luxury e-commerce.
- As the Middle East’s premier luxury e‑commerce destination, Ounass is committed to shaping the future of digital retail in the region.
How to Apply
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