UAE National Digital Marketing Assistant

Responsibilities

Performance & Insights

• Prepare weekly and monthly dashboards that reflect the performance of paid, owned, and earned channels with accuracy and clarity.
• Track customer acquisition, app engagement, and channel KPIs to support strategic decision-making.
• Maintain UTM structures to ensure flawless tracking across all campaigns.
• Deliver brand-specific campaign insights that highlight opportunities for refinement and growth.
• Conduct competitive benchmarking to understand luxury market dynamics and emerging digital trends.
• Evaluate influencer performance and consolidate monthly cost and ROI reports.
• Support deeper analysis of organic social performance to guide content and engagement strategies.

Campaign Coordination

• Assist in the setup and optimization of paid social and paid search campaigns, including keyword research and ad copy development.
• Coordinate the delivery of creative assets, translations, and approvals to ensure campaigns launch seamlessly and reflect Ounass’ luxury standards.
• Submit creative and technical briefs through Jira and follow through to execution.
• Support the management of promotional codes, tracking requirements, and campaign readiness.
• Maintain the digital marketing calendar and ensure alignment across internal teams.
• Monitor campaign timelines and ensure all deliverables meet brand expectations.

Social Media & Content Support

• Contribute to the creation of the social media calendar, ensuring product selections and hashtags reflect brand tone and seasonal priorities.
• Schedule daily content across Instagram, Facebook, Twitter, YouTube, and Stories.
• Trial new content formats and report on performance to support continuous innovation.
• Support social listening efforts and highlight relevant insights to the team.
• Coordinate with merchandising to ensure product availability ahead of key posts.
• Assist with social photoshoots and content production as needed.

Influencer & Community Engagement

• Identify and evaluate new influencers who embody Ounass’ luxury positioning and values.
• Coordinate influencer briefs, deliverables, timelines, and content approvals.
• Manage influencer contracts, payments, and compliance requirements.
• Track influencer content performance and consolidate reporting for internal review.

Cross-Functional Collaboration

• Liaise with Customer Service to ensure readiness for major campaign launches.
• Work closely with Digital Merchandising and Trading teams to align product priorities with marketing initiatives.
• Support push notification scheduling when required.
• Assist in monitoring budgets, costs, and performance targets, flagging any variances proactively.

Requirements

Education

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Experience

• 1–2 years of experience in digital marketing, ideally within e-commerce, retail, or a luxury-focused environment.

Skills & Competencies

• Strong analytical mindset with the ability to interpret data and translate insights into action.
• Passion for digital marketing, performance media, and luxury retail.
• Familiarity with advertising platforms such as Meta, Google Ads, TikTok, and Snapchat.
• Understanding of analytics tools including Google Analytics and Adjust.
• Excellent communication, organization, and multitasking abilities.
• Detail-oriented, proactive, and comfortable working in a fast-paced environment.
• Fluent in English; Arabic is an advantage.

Core Competencies

• Collaboration
• Customer Focus
• Instills Trust
• Agile Learning
• Managing Diversity

Preferred Qualifications

• Nationalisation Commitment: Ounass is proud to support the UAE’s vision for empowering Emirati talent. This role offers UAE Nationals a pathway to develop deep expertise in luxury digital marketing, with access to mentorship, career development, and opportunities to contribute to a brand that represents the region on a global stage.

Benefits

• (No specific benefits listed in the job description)

About the Company

• Become the UAE National Digital Marketing Assistant at Ounass — launch data-driven luxury campaigns, grow your skills in a world-class team, and shape the region’s premier luxury e-commerce.
• As the Middle East’s premier luxury e‑commerce destination, Ounass is committed to shaping the future of digital retail in the region.