UGC & Creator Seeding Coordinator

Responsibilities

• Identify and qualify UAE-based micro/nano creators and loyal guests across Instagram, TikTok, Snapchat
• Build and maintain a structured creator/UGC database (location, platform, style, audience, status)
• Manage outreach and invitations for tastings, previews, openings, and in-store experiences
• Coordinate with store teams in Abu Dhabi and Dubai for bookings, timing, and simple content moments
• Provide light content guidelines (talking points, tags, hashtags, disclosure)
• Track posts and performance: links, views, saves, engagement, sentiment
• Curate top posts for reposts, ads, newsletters, and in-store screens with permissions
• Re-engage top performers and superfans; support small paid collaborations and tracking
• Deliver weekly/monthly reports on invites, visits, posted content, and performance insights

Requirements

• 1–3 years in influencer marketing, social media, PR, or community roles
• Deep knowledge of Instagram and TikTok culture and trends in the UAE
• Strong written communication for on-brand DMs, emails, and briefs
• Highly organized; proficient with spreadsheets/Notion/Airtable for clean tracking
• Relationship-first mindset; comfortable with outreach and follow-ups
• Detail-oriented on brand fit, disclosure, and simple guidelines
• Fluent in English; Arabic is a strong advantage
• Based in the UAE (preferably Abu Dhabi) with flexibility to visit stores

Preferred Qualifications

• Experience in F&B, lifestyle, or fashion/beauty
• Basic Canva/CapCut skills for light edits and reposting
• Understanding of performance metrics (reach, engagement, saves, CTR)

Benefits

• Opportunity to build a creator and guest-seeding program from the ground up
• Creative, fast-moving environment with room to experiment and grow
• Close collaboration with marketing, brand, and operations across multiple outlets
• Competitive package, staff benefits, and excellent coffee

About the Company

Joud Coffee is a specialty coffee brand founded in 2015 in Abu Dhabi. From our first cafe in Al Bateen, we have grown across the city with uniquely designed spaces serving quality food, pastry, and coffee. We roast in small batches in Abu Dhabi, sourcing beans through ethical and sustainable direct trade partnerships. With 11+ locations, Joud continues to expand within the region while fostering a vibrant community around great coffee.