UGC Video Creative Strategist

Responsibilities

• Own the UGC video creative strategy across paid social channels, primarily Meta
• Research competitors, consumer trends, and winning DTC ads to identify new opportunities
• Develop creative angles based on customer psychology, pain points, and purchasing triggers
• Write high-converting UGC video scripts including hooks, storylines, and CTAs
• Manage the creative process from concept and scripting to creator briefing and production
• Direct UGC creators and collaborate with video editors to maximize retention and conversion
• Analyze performance metrics like hook rate, CTR, and ROAS to iterate on winning creatives
• Conduct market research across TikTok, Instagram, and Amazon to stay ahead of trends

Requirements

• Proven experience as a UGC Creative Strategist or Creative Producer in the DTC/e-commerce space
• Verifiable track record of creating or scaling profitable UGC video ads
• Portfolio of real UGC/performance video ads (not static design or organic content)
• Deep understanding of direct-response advertising and performance creative
• Exceptional UGC scriptwriting and copywriting skills
• Experience working with Meta Ads and performance marketing teams
• Ability to interpret performance data and translate it into creative iterations
• Native-level understanding of Western communication, culture, and U.S. consumer behavior
• High creative judgment and ability to work in a fast-paced, high-velocity environment

Benefits

• Highly competitive compensation package
• Uncapped performance bonus tied to ad spend targets
• Flexible working hours
• Fully remote setup