US Marketing Lead

About the Company

Teton is building the autonomous operating system for care. Our technology gives senior living and care teams greater visibility into resident wellbeing, movement, sleep, and care delivery, helping them respond faster, work more efficiently, and provide more personalized care.

Responsibilities

• Develop and execute the US marketing plan in alignment with company revenue goals and global marketing priorities
• Build and run integrated campaigns across email, paid media, content, webinars, events, and partnerships
• Serve as the primary marketing partner to the US sales organization by developing sales decks, case studies, and one-pagers
• Partner with the Events lead to manage US conferences, webinars, and field programs
• Identify US customer stories and turn them into case studies, testimonials, and videos
• Localize global product positioning for US audiences and monitor competitors and market trends
• Define regional goals and report on campaign performance, lead generation, and pipeline contribution

Requirements

• 7+ years of B2B marketing experience, ideally in healthcare technology, senior living, or enterprise software
• Experience owning a regional, vertical, or business-unit marketing strategy
• Proven track record of building integrated campaigns that contribute to pipeline and revenue
• Strong sales enablement experience working with enterprise sales teams
• Proficiency in events, content, email marketing, webinars, and demand generation
• Excellent writing, editing, messaging, and presentation skills
• Strong analytical judgment and experience using marketing and CRM data
• Familiarity with HubSpot and LinkedIn Campaign Manager preferred
• Knowledge of the US senior living or healthcare market is highly valuable