Vice President, Commercial Marketing

Responsibilities

• Own the B2B marketing strategy, budget, and KPIs to establish Midi as a B2B powerhouse
• Refine B2B messaging and positioning for payers, employers, and health system partners
• Architect and execute high-touch, data-informed Account-Based Marketing (ABM) strategies
• Build and scale a sophisticated MarTech stack with robust attribution and AI-enabled infrastructure
• Drive measurable pipeline contribution and revenue influence across commercial channels
• Manage and optimize LTV/CAC metrics
• Partner with clinical and research teams to build an authoritative thought-leadership engine
• Lead, mentor, and scale a high-performing multidisciplinary marketing organization
• Act as the marketing counterpart to the Commercial leadership team to support sales cycles

Requirements

• 10+ years of B2B marketing experience
• 5+ years in a senior leadership role managing high-performing teams and budgets
• Proven track record of owning revenue-driving metrics like pipeline, LTV/CAC, or revenue influence
• Deep understanding of the healthcare ecosystem (payers, employers, and health systems)
• Experience with modern marketing automation and MarTech stacks (HubSpot preferred)
• Proficiency in using AI tools to increase team leverage and output
• Experience executing data-driven ABM strategies for large enterprise accounts
• Ability to work in the U.S. without current or future visa sponsorship

About the Company

Midi Health is the leading virtual care clinic dedicated to midlife health, providing comprehensive, whole-woman care for women navigating perimenopause and menopause.