Vice President, Growth Marketing

About the Company

Midi Health is fundamentally transforming the healthcare landscape for women in midlife. We are the nation's leading virtual care platform delivering expert, insurance-covered clinical care tailored specifically to the unique health and wellness needs of women navigating this critical life stage.

Responsibilities

• Own the full-funnel media strategy across all paid channels, from awareness-building to performance conversion
• Manage paid acquisition strategy across social, search, programmatic, and emerging channels with P&L accountability
• Build and manage an external network of paid media specialists and performance agencies
• Design and operate an AI-native performance system and testing infrastructure
• Drive the creative-to-performance feedback loop in collaboration with the Creative Intelligence pod
• Develop audience strategies and manage LTV:CAC across a dual-motion portfolio of clinical services and e-commerce products
• Lead and evolve a team of growth architects
• Communicate growth performance and unit economics to the executive team and board

Requirements

• Systems thinking approach to designing growth machines
• Experience building or architecting AI-native acquisition systems
• Full-funnel media fluency including awareness-building and performance channels
• Dual fluency in healthcare/considered-purchase conversion and e-commerce/DTC acquisition
• Experience in DTC health or subscription consumer models at scale
• Proficiency in creative performance testing and frameworks
• Experience managing agency and contractor ecosystems
• Executive-level communication and strategic partnership skills
• Must be authorized to work in the United States without sponsorship