Vice President, Marketing

About the Company

At HopSkipDrive, our mission is to create opportunity for all through mobility. We're the leader in safe, fast, and simple supplemental student transportation. Through our marketplace, we connect kids to highly-vetted caregivers on wheels. Through our software, we solve the biggest transportation challenges facing schools and school districts across the country.

Responsibilities

• Own the full B2B marketing function including brand, demand generation, field marketing, RFPs, and product marketing
• Lead product marketing, market intelligence, competitive positioning, and pricing strategy
• Build and execute a revenue marketing strategy connected to pipeline and retention outcomes
• Drive the RFP function in partnership with Sales for public sector business
• Oversee brand strategy, compliance, and the company voice across all touchpoints
• Partner with Sales and Customer Success on ICP and pipeline targets
• Build a lifecycle and growth marketing engine to reduce churn and drive expansion
• Oversee the marketing tech stack, attribution, and data infrastructure
• Drive AI transformation within the marketing team to scale impact and efficiency
• Manage the marketing budget with a focus on ROI, CAC, and ROAS

Requirements

• 10+ years of B2B marketing experience
• At least 3 years owning the full marketing function at a company with a complex sales cycle
• Deep product marketing background (positioning, messaging, pricing, and enablement)
• Demonstrated accountability to pipeline and revenue metrics (CAC, marketing-sourced revenue)
• Experience building or scaling revenue marketing functions and operations
• Proven track record of using AI to redesign workflows and drive efficiency
• Experience marketing to institutional or public-sector buyers is a strong plus
• Strong executive communication skills for board and C-suite interaction
• Experience in a growth-stage, VC-backed company

Benefits

• Equity stock options
• Flexible vacation
• Medical, dental, vision, and life insurance
• 401(k)
• FSA