Vice President, Public Relations

Responsibilities

• Provide visionary leadership and strategic direction for the health and lifestyle industries
• Cultivate and maintain strong relationships with healthcare clients
• Develop comprehensive PR strategies tailored to client objectives
• Oversee implementation of PR campaigns, media relations, and crisis communications
• Lead, mentor, and empower a team of PR professionals
• Build and maintain relationships with key health and lifestyle media contacts
• Position clients as industry thought leaders through strategic content and events
• Monitor and analyze campaign performance metrics
• Own account management rhythm including weekly business reviews and health scoring
• Drive practice-level retention and monthly MRR expansion
• Build productized healthcare service offerings leveraging the Interviewed platform
• Win new healthcare clients in biotech, pharma, medical devices, and digital health

Requirements

• Minimum of 15 years of experience in public relations with a focus on healthcare and lifestyle
• Proven track record of managing PR campaigns with measurable media results
• Strong leadership and team management skills
• Excellent written and verbal communication skills
• Extensive network of media contacts in healthcare and lifestyle sectors
• Deep understanding of the healthcare industry
• Experience with FDA and regulatory communications, biotech, pharma, or medical devices
• Ability to manage KPIs including gross and net revenue retention
• Comfort with AI-driven workflows and data-disciplined PR approaches

About the Company

Interdependence is rebuilding the PR industry from the ground up. Using a proprietary platform, Interviewed, the company analyzes hundreds of thousands of stories daily to turn earned media into measurable, repeatable results across paid, social, and brand channels.