VP, Creator Growth (SLG)

About the Company

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Responsibilities

• Own the creator SLG strategy end to end, defining acquisition models, segmentation, and deal economics
• Act as a player-coach by joining VIP outbound meetings and providing real-time coaching to the team
• Set annual and quarterly GTM plans, including team quotas and deal-mix targets
• Build and run full-funnel creator acquisition campaigns across outbound, events, social, and partnerships
• Manage commercial structuring for net-new VIP signings, including bonus and guaranteed flat-fee deals
• Partner with Product, Marketing, and Revenue Operations to align creator monetization updates with sales enablement
• Recruit, manage, and develop a high-performing SLG acquisition and activation team
• Define measurement frameworks using leading and lagging indicators to report performance to senior leadership

Requirements

• 8+ years of experience in creator marketing, growth marketing, or GTM roles
• Background in social media platforms, creator economy, or affiliate/influencer marketing
• Proven track record of leading sales-led or sales-assisted growth programs
• Experience building GTM playbooks and sales enablement materials
• Strong data orientation with experience setting up measurement frameworks
• Experience managing and growing high-performing teams
• Excellent written and verbal communication skills in English
• Familiarity with affiliate marketing mechanics or marketplace dynamics is a plus
• Understanding of social platform creator programs like TikTok, Instagram, or YouTube