VP, Ecommerce

Responsibilities

• Own end-to-end site strategy and roadmap across a multi-brand Shopify environment
• Lead and develop cross-functional teams including ecommerce, engineering, design, and CRO
• Drive conversion rate optimization through site experience and funnel optimization
• Manage unified account experiences including membership, bundles, and subscriptions
• Act as internal Product Manager for engineering and design teams
• Oversee site stability, speed, infrastructure, and performance
• Partner with Paid, Lifecycle, and Brand teams to drive first order volume and retention
• Launch new brands from the ground up
• Build an AI-forward operating model across the ecommerce organization

Requirements

• 12+ years of ecommerce experience
• Deep Shopify DTC expertise
• Proven track record scaling a $100M+ DTC business
• Experience driving conversion rates through disciplined data-driven testing
• Proficiency using AI to accelerate team output (design, specs, code review, QA, analysis)
• End-to-end ownership of subscription models including churn and retention strategy
• Experience functioning as an internal PM to engineering teams

About the Company

Grüns is a fast-growing leader in the supplement space dedicated to making foundational nutrition simple and convenient through nutrient-dense gummies.