VP - Marketing

Responsibilities

• Own global communications strategy, narrative, and brand positioning across crypto and mainstream audiences
• Lead earned media, executive thought leadership, and announcement strategy through managing relationships with press, journalists, and industry influencers
• Lead go-to-market strategy for product launches, investments, partnerships, and corporate milestones
• Define and evolve DWF Labs' positioning across market making, investing, incubation, and institutional products
• Drive strategy and performance across all owned channels including X, Telegram, LinkedIn, and YouTube
• Lead and mentor a global team across communications, content, social, and design, as well as external agency partners

Requirements

• 10+ years of experience in marketing, communications, content, or brand leadership within the crypto industry
• Proven track record leading communications and content strategies for global brands
• Strong media relationships across crypto, financial, technology, and business publications
• Experience launching products, platforms, or major ecosystem initiatives
• Excellent writing, messaging, and storytelling skills
• Ability to translate complex technical and financial concepts into compelling narratives
• Experience managing cross-functional teams and external agencies
• Ability to operate effectively in a fast-paced, high-growth environment

About the Company

DWF Labs is a leading global firm in the digital asset space, specializing in market making, investing, and incubation to drive the evolution of the crypto ecosystem.