VP of Brand

Responsibilities

• Own the end-to-end product collaboration engine across Grüns and portfolio brands
• Lead events strategy and production to extend collaboration narratives
• Drive business development as a measurable acquisition channel
• Build and execute integrated brand campaigns across e-comm, paid, social, PR, and affiliate
• Identify cultural opportunities to keep the brand in the conversation

Requirements

• 12+ years in brand, partnerships, or experiential
• Meaningful in-house experience at a consumer, CPG, or DTC brand
• Proven track record of owning brand collaborations from sourcing to launch
• Hands-on experience in events and experiential production
• Experience building and leading cross-functional teams and managing agencies
• Ability to read performance data including nCAC, first orders, and ROAS

About the Company

Grüns provides foundational nutrition through nutrient-dense gummies formulated from 60 whole-food ingredients. We aim to make comprehensive nutrition simple, convenient, and delicious.