VP of Marketing

Responsibilities

• Own end-to-end B2B demand generation strategy across broker, consultant, and employer segments
• Design and operate a content-driven ABM engine targeting high-value accounts
• Build and manage a full ABM tech stack including intent data and account scoring
• Partner with Sales and SDR leadership to translate marketing programs into revenue
• Lead paid media strategy across digital display, SEM, CTV, LinkedIn, and programmatic
• Manage multimillion-dollar media budgets with a focus on CAC efficiency
• Develop content strategies for the entire buyer journey
• Build SDR sequences and marketing nurture programs
• Champion the use of modern AI tools for content and campaign optimization
• Lead and develop a high-performing marketing team

Requirements

• 10+ years of B2B marketing experience
• 5+ years in a senior leadership role
• Deep expertise in demand generation and ABM
• Proven track record managing multimillion-dollar paid media budgets
• Experience working alongside SDR/BDR teams
• Fluency with modern AI tools
• Strong analytical skills and data-driven decision making
• Executive presence for C-level and board interactions
• Bachelor's degree

Benefits

• Competitive salary, uncapped incentive bonus, and equity package
• Comprehensive Medical, Dental, and Vision benefits
• 401k retirement plan
• Paid vacation and company holidays

About the Company

Sidecar Health is redefining health insurance with a mission to make excellent healthcare affordable and accessible for everyone.