VP, Retention & LTV

Responsibilities

• Own long-term customer LTV as the core KPI, setting lifecycle and retention strategy
• Operationalize personalization and segmentation across channels
• Embed AI into flows, reporting, and creative generation to multiply team output
• Lead and develop a team of three specialized marketing professionals
• Test and scale new 1:1 channels including Direct Mail, Instagram DM, and WhatsApp
• Partner with Ecommerce, CX, Performance, and Brand teams
• Support subscription and loyalty strategy, acting as a thought partner for cancel-flow and save-strategy work

Requirements

• 12+ years in retention, lifecycle, loyalty, or subscriber marketing
• 5+ years of leadership experience with at least one Director-level direct report
• Senior leadership experience (VP or Sr. Director) at a high-growth subscription DTC business
• Quantifiable track record of moving LTV or retention metrics at scale
• Deep fluency in subscription mechanics (SKIO, Recharge, Ordergroove)
• Hands-on experience with Klaviyo and Postscript
• Proven experience using AI in production to automate workflows or personalization
• Experience building or scaling loyalty and membership programs

About the Company

Grüns provides foundational nutrition through nutrient-dense, whole-food gummies. We aim to make comprehensive nutrition simple, convenient, and delicious, replacing messy powders and pill regimens with a grab-and-go snack pack.