Chief Marketing Officer (CMO) - UAE FinTech

The Chief Marketing Officer (CMO) will own the end-to-end marketing function for a high-growth fintech company operating in the UAE. This senior role combines strategic leadership with hands-on execution to drive product-led growth, brand positioning, customer acquisition, and revenue impact. The CMO will set vision, build a high-performing team, and deliver measurable commercial outcomes across product and growth marketing.

Responsibilities

• Define and own the overall marketing strategy to support growth, brand equity, and revenue targets
• Lead product positioning, messaging, segmentation and differentiation across customer segments
• Design and execute go-to-market plans for product launches and feature releases, coordinating cross-functional teams
• Build and manage data-driven marketing roadmaps; allocate budgets and optimise for CAC, LTV and ROI
• Drive multi-channel acquisition and engagement (paid, organic, content, social, partnerships, CRM)
• Establish marketing analytics, reporting and forecasting frameworks to inform decisions and optimise performance
• Shape and protect the brand narrative and visual identity; ensure consistent, high-quality creative
• Recruit, develop and lead a high-performing marketing team; foster a culture of experimentation and accountability
• Partner closely with Product, Sales/Commercial and Executive leadership to align priorities and messaging
• Manage agencies and external partners, ensuring clear KPIs and ROI

Requirements

• Product marketing
• Growth marketing
• Brand strategy
• Go-to-market
• Data analytics
• Team leadership
• Stakeholder mgmt
• Startup experience
• UAE experience

Preferred Qualifications

• 8+ years senior marketing experience with 3+ years in leadership roles at high-growth tech or fintech companies
• Proven track record of driving measurable user and revenue growth through multi-channel campaigns
• Deep experience in product positioning, segmentation and GTM execution
• Strong analytical ability with experience in marketing metrics, attribution and forecasting
• Experience hiring and scaling marketing teams and managing agencies
• Excellent communication and board-level stakeholder management skills

Benefits

• Annual leave
• Annual flights
• Gratuity
• Health insurance
• Housing allowance
• Visa sponsorship

About the Company

Aventus Global Talent is partnering with a fast-growing UAE-based fintech scale-up seeking an experienced marketing executive to lead growth and brand. The role is based in the UAE and will be central to shaping how the product is positioned and adopted across regional markets. The hiring process is committed to inclusive hiring and reasonable adjustments where needed.