Operations Marketing Designer

Responsibilities

• Develop and design a wide range of visual assets, including sophisticated email templates, engaging social media graphics, dynamic web banners, and impactful direct mail pieces.
• Conceptualize and execute creative designs for digital and print advertising initiatives, ensuring they are both innovative and effective in achieving marketing objectives.
• Ensure strict adherence to the brand guidelines and visual identity of each client, guaranteeing a cohesive and consistent brand presence across all communication touchpoints.
• Partner closely with Content and Development teams to align creative output with strategic marketing goals, technical requirements, and project timelines, fostering a collaborative GTM environment.
• Systematically manage multiple client design projects concurrently, prioritizing workloads and ensuring timely delivery of high-quality creative solutions.
• Support marketing campaigns through multimedia elements, including photography, videography, and illustration, to enhance visual storytelling and engagement.
• Design modular and reusable creative systems that can be efficiently scaled across various formats, channels, and client variants, promoting design efficiency.
• Create production-ready print assets, adhering to all technical specifications for print production, including bleeds, crop marks, CMYK color workflows, and print color management.
• Coordinate with external printing agencies, managing pre-press requirements, file handoff standards, and remote proofing cycles to ensure successful print execution.
• Design layouts that support Variable Data Printing (VDP) and incorporate an understanding of paper stock types, finishes, folds, and die cuts to optimize design impact.
• Leverage AI tools to accelerate creative workflows, including concept exploration, layout ideation, and copy variation, to enhance design productivity and innovation.
• Continuously explore and implement evolving design processes using automation and AI-assisted tools to drive efficiency and creative excellence.

Requirements

• Bachelor’s degree in Graphic Design, Visual Communications, or a closely related field
• 2-5 years of proven experience in graphic design, with a strong focus on marketing collateral and digital assets
• Demonstrated experience designing modular and reusable creative systems that scale across formats, channels, and variants
• Hands-on experience creating production-ready print assets, including accurate use of bleeds, crop marks, trim, safe areas, PDF/X-1a and PDF/X-4 compliance
• Experience working with printing agencies, understanding pre-press, file handoff, and remote proofing cycles
• Familiarity with Variable Data Printing (VDP) and its design implications
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and related design tools such as Sketch, Figma, and Canva
• Strong design fundamentals, including expert knowledge of typography, layout principles, color theory, and visual communication
• Deep understanding of marketing strategy, audience targeting, customer journey mapping, funnel stages, and conversion optimization goals
• Excellent communication and presentation skills, with the ability to articulate design concepts and accept constructive feedback
• Proven ability to learn new design tools, techniques, and visual trends rapidly
• Strong project management skills, with the capacity to manage multiple design projects simultaneously under pressure
• Hands-on experience with multimedia asset creation, including photography, videography, and illustration
• Solid understanding of print production workflows, including CMYK color management and printing processes
• Familiarity with paper stock types, finishes, folds, perforations, and die cuts and their impact on design

Preferred Qualifications

• Experience using AI tools to accelerate creative workflows, including concept exploration, layout ideation, and copy variation
• Interest in continuously evolving design processes using automation and AI-assisted tools
• Experience designing layouts that support Variable Data Printing (VDP)
• Familiarity with content management systems (CMS) and digital asset management (DAM) systems

Benefits

• Competitive and equitable compensation packages
• Generous global benefits packages
• Pension Scheme (applicable in certain EU locations like Greece)
• Professional growth opportunities through dedicated enablement and training resources
• Employee Enrichment Fund to pursue personal passions or upgrade home office setups
• Structured onboarding program designed for a confident start and long-term success
• Strong emphasis on career development and mobility, supported by continuous feedback loops and performance management
• Flexible time off, including Summer Fridays, to support work-life harmony
• Two paid Volunteer days per year and charitable donation matching through the #PersadoCares initiative
• Robust Diversity, Inclusion, and Belonging initiatives, including culture month celebrations, speaker series, bias-free recruitment, and Employee Resource Groups (ERGs)

About the Company

Industry: Artificial Intelligence (AI), Marketing Technology (MarTech), Generative AI, Enterprise Software. Persado operates at the cutting edge of AI-driven marketing, providing a platform that generates personalized communications to inspire customer action. Company Size: Mid-size company (approximately 201-500 employees, based on typical tech company growth). This size offers a balance between the agility of a startup and the structure of a larger organization, allowing for significant individual impact. Founded: Persado was founded in 2012. Its history reflects a pioneering approach to AI in language and marketing, evolving with advancements in generative AI.