Performance Marketing Manager

Responsibilities

• Lead paid DSP and social strategy, development, and execution to scale Kraken's growth globally.
• Manage and optimize user acquisition campaigns to achieve CAC and payback goals across each of our priority geos and customer segments.
• Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement.
• Effectively manage a multi-million dollar monthly performance marketing budget
• Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition within paid search.
• Collaborate with cross-functional teams, including creative, data analytics, product marketing and regional growth to align on campaign goals and strategies.
• Additional duties and responsibilities as assigned

Requirements

• 5+ years of hands-on performance marketing experience
• Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up.
• Comfortable with analytics tools, attribution models, and performance metrics.
• Strong communication skills to simplify complex learnings for stakeholders.
• Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch.
• Curious & experimental: Constantly exploring what’s next in paid growth.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Entrepreneurial mindset and a self-starter; able to work both independently and in a team environment.
• Data-driven: Strong ability to model performance, assess signal, and kill tests quickly.
• Comfortable with ambiguity:Thrives in fast-paced, high-growth environments.

Preferred Qualifications

• Crypto native and/or crypto/web3 experience strongly preferred.

Benefits

About the Company

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.