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Product Marketing Manager (Exchange Product)

Crypto.com

Posted 10 hours ago

Employment Type

Full Time

Location

Dubai

Requirements

Product Marketing, Crypto Background, Growth Strategy, Copywriting, Cross-functional Collaboration, Analytical Skills

Required Skills

Marketing Product Management Growth Hacking copywriting Data Analytics

Job Description

Responsibilities

  • Partner up with product and strategy teams to own the roadmap for the Exchange vertical.
  • Develop value propositions that differentiate our platform in a competitive global market.
  • Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
  • Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
  • Work closely with product managers to align on roadmap priorities and customer feedback loops.
  • Partner up with the product team to manage the go-to-market planning for feature launches.
  • Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
  • Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
  • Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localization across product messaging, local behavior and competitive landscape.
  • Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
  • Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
  • Feed findings back into product and growth teams to inform prioritization and positioning.
  • Design lifecycle programs that drive user activation, trading volume, and long-term retention.
  • Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention.
  • Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
  • Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
  • Report using tools like GA4, Tableau, Mix panel: work closely with analytics and product to iterate quickly.

Requirements

  • 3 to 5 years of experience in product marketing: ideally crypto background
  • Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably
  • Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert
  • Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action
  • Analytical mindset with proficiency in marketing analytics and user research
  • Experience in regulated industries or financial services is a plus
  • Bonus: Crypto native or familiarity with community-led growth

Preferred Qualifications

Benefits

  • Competitive salary
  • Attractive annual leave entitlement including: birthday, work anniversary
  • 401(k) plan with employer match
  • Eligible for company-sponsored group health, dental, vision, and life/disability insurance
  • Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
  • Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

About the Company

Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

How to Apply

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