Senior Customer Marketing Manager - AMER

Responsibilities

• Develop and execute customer marketing strategies that support retention, advocacy, and upsell/cross-sell opportunities.
• Identify target customer segments, lifecycle stages, and storytelling opportunities that best highlight customer value and outcomes.
• Design and manage customer advocacy initiatives including testimonials, case studies, reviews, reference calls, G2/Capterra/peer review programs, and customer nomination workflows.
• Collaborate with Solution Marketing and Campaign teams to create customer-focused content such as case studies, blogs, videos, webinars, and email campaigns.
• Manage G2 and other review site programs, including outreach, incentivization within guidelines, monitoring feedback, and reporting trends.
• Conduct customer research through surveys, interviews, and feedback loops; act as the "voice of the customer" to influence product, messaging, and roadmap discussions.
• Support community-driven storytelling, collaboration, and participation in events or forums, ensuring balanced involvement that aligns with customer and advocacy goals.
• Coordinate customer participation in events, roundtables, webinars, user groups, and conferences.

Requirements

• 5-7 years in customer marketing, customer advocacy, B2B marketing, or related role
• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
• Familiarity with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot)
• Strong written and verbal communication skills
• Excellent project management and collaboration skills
• Strategic thinking and analytical abilities
• Customer-centric mindset

Preferred Qualifications

Benefits

• Competitive compensation with location-based salary ranges
• Equity through Virtual Stock Option Plan
• Remote & flexible work setup with home office budget
• Annual Kickoff events and team offsites
• Health & wellbeing benefits including Modern Health and Live Well Lifestyle Spending Account
• Professional growth allowance up to $1,000 annually
• Financial security through retirement plans and insurance

About the Company

Camunda is the leader in enterprise agentic automation, orchestrating complex business processes across agents, people, and systems. Over 700 leading innovators rely on Camunda to slash time-to-value from months to days, boost operational efficiency, and elevate customer experiences. The company was named a Visionary in the 2025 Gartner® Magic Quadrant™ for Business Orchestration and Automation Technologies (BOAT).