Savills Middle East

CRM Integration Manager

Savills Middle East

Posted 23 hours ago

Employment Type

Full Time

Location

Dubai

Requirements

CRM Management, HubSpot, Marketing Operations

Required Skills

CRM Hubspot Marketing Automation Data governance Integration Reporting Sales Enablement

Job Description

Responsibilities

  • Act as the internal subject matter expert (SME) and system owner for all HubSpot marketing and CRM automation activities.
  • Define, implement, and enforce HubSpot governance standards, including: naming conventions, folder structures, list taxonomy, campaign containers, and asset and workflow linkage.
  • Own user access, roles, and permissions, ensuring clear accountability, reduced duplication, and operational efficiency.
  • Maintain overall CRM hygiene and system integrity, including: removal of redundancies, standardisation of pipelines and lifecycle stages, and ongoing data consistency and quality control.
  • Lead documentation of system architecture, governance rules, and best practices to ensure scalability and operational clarity.
  • Design, build, and continuously optimise end-to-end lifecycle journeys across all core audiences: buyers, sellers, investors, landlords & tenants.
  • Own the CRM communications strategy, defining what is sent, when it is sent, to whom, through which channel, and for what commercial purpose (EDM, WhatsApp, SMS, webinars, call tasks, landing page follow-ups).
  • Create, manage, and govern a monthly and quarterly CRM communications calendar, ensuring campaign alignment, cadence discipline, and message prioritisation.
  • Develop advanced segmentation frameworks using available data sources including budget bands, nationality / country codes, community preferences, lifecycle stage, engagement behaviour, and intent signals.
  • Drive commercial action and conversion, activating CRM-led journeys that generate viewings and bookings, broker calls and meetings, webinar attendance, valuation requests, and listing appointments.
  • Define CRM performance KPIs and benchmarks (open rates, click-through rates, conversion rates, unsubscribe rates, WhatsApp/SMS response rates) and lead structured performance reviews on a weekly and monthly cadence.
  • Build, QA, and deploy all campaign assets within HubSpot, including EDMs, forms, landing pages, workflows, lists, lead scoring models, and campaign tracking frameworks.
  • Ensure all campaign assets are correctly linked, measurable, and attributable within HubSpot reporting structures.
  • Create and maintain a centralised pre-approved asset library, including email, form, and landing page templates, best-practice examples, and reusable modules and components.
  • Partner closely with Creative and Marketing teams to improve conversion performance, optimise UX and CRO best practices, and maintain brand compliance.
  • Lead continuous A/B testing programmes (subject lines, send times, CTA copy, layouts, form lengths, preview text) and document performance learnings to drive ongoing conversion uplift.
  • Own and maintain contact data quality standards, including field mapping, mandatory properties, formatting rules, suppression logic, and standardised categorisation frameworks.
  • Build and manage structured list taxonomies to ensure scalable segmentation, targeting accuracy, and reporting clarity.
  • Govern email domain blocklist management, including ownership definitions, documentation, and compliance processes.
  • Implement robust suppression and exclusion frameworks to prevent operational and commercial errors (e.g., exclusion of active deals from nurture journeys).
  • Ensure reporting integrity by maintaining consistent lifecycle stage definitions, funnel rules, attribution logic, and dashboard reliability.
  • Own the end-to-end management, troubleshooting, and optimisation of system integrations, including HubSpot ↔ CRM tools, website and form tracking, lead sources, WhatsApp & SMS platforms, and webinar and event tools.
  • Lead and coordinate major integration projects, including GoYzer × HubSpot integration.
  • Define and maintain bidirectional sync rules, ownership logic, and lifecycle stage mapping.
  • Build short-term automation and integration workflows using tools such as Zapier where required, ensuring full documentation, scalable design, and clean handover to long-term systems.
  • Prepare CRM architecture and data structures for future Salesforce migration, including clean mapping, process documentation, and minimal technical debt.
  • Own and continuously enhance CRM reporting dashboards, including lifecycle funnel dashboards, campaign performance dashboards, and sales handoff and SLA tracking dashboards, with a defined reporting cadence and stakeholder distribution framework.

Requirements

  • 2–5+ years’ experience in CRM management, lifecycle marketing, or marketing operations, with strong hands-on HubSpot experience strongly preferred.
  • Demonstrated ability to design, build, and optimise lifecycle communications, including segmentation frameworks, automated workflows, nurture journeys, and campaign and communications calendars.
  • Strong understanding of CRM systems, troubleshooting, and integration logic, with API familiarity considered an advantage (not essential).
  • Highly developed data governance and hygiene mindset, including property structure, taxonomy design, QA processes, and data consistency and compliance.
  • Proven experience building and maintaining CRM reporting dashboards, with the ability to define, track, and interpret lifecycle and campaign KPIs, including open rate, click-through rate (CTR), conversion rate, CPL → MQL movement, and pipeline influence (where measurable).
  • Experience designing and running structured A/B testing programmes to drive continuous improvement across CRM communications and funnel performance.

Preferred Qualifications

  • HubSpot certifications, including Marketing Software, Email Marketing, and Reporting & Analytics.
  • Experience within real estate, high-volume lead environments, or performance-driven sales organisations, particularly where lead routing, high-intent enquiries, and sales enablement are critical.
  • Exposure to CRM migrations or large-scale system transitions, particularly HubSpot → Salesforce or equivalent.
  • Familiarity with WhatsApp and SMS platforms, webinar tools, and landing page builders.
  • Experience working alongside creative and marketing agencies, implementing best-practice templates and optimisation frameworks.
  • Working knowledge of Zapier (short-term automation), GoYzer (or similar lead routing / CRM tooling), and Salesforce architecture concepts, supporting long-term platform readiness.

Benefits

  • None specified in the job description.

About the Company

Savills Middle East is a global real estate leader with 700 offices and over 40,000 employees. The company offers unrivalled depth and breadth of experience within the Middle East and across the globe.

How to Apply

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