Türkiye Growth Manager

Responsibilities

• Lead growth for the Türkiye corridor across UAE and global send markets
• Build trust-based relationships with diaspora communities (in-person and online)
• Conduct continuous customer research with senders and recipients
• Initiate, negotiate, and manage partnerships with community associations
• Plan and execute offline and online advertising campaigns
• Source, onboard, and lead community ambassadors and influencers
• Manage agencies across paid media, creative, and events
• Own CRM initiatives and lifecycle campaigns
• Partner with Product, Ops, Engineering, and Support to optimize operations
• Deep-dive into customer pain points and drive solutions with the Country Manager
• Travel to key corridors and UAE communities to grow adoption
• Engage customers directly via calls and social channels
• Define growth strategy, budget, targets, CAC, and CRM roadmap with the Country Manager

Requirements

• Based in Dubai, UAE (or willing to relocate)
• 7+ years in high-growth environments (startups/marketing/fintech)
• Strong networks with Turkish diaspora (including UAE)
• Business development, sales, marketing, and analytics skills
• Hands-on paid marketing experience
• Influencer/celebrity contacts a plus
• Excellent interpersonal and communication skills
• Passion for migrant communities and impact
• Resourceful, bias to action, frugal mindset
• Fluency in English and Turkish; German/French a plus

Preferred Qualifications

• Mission-driven and community-focused
• Outgoing, comfortable in field/community roles
• Execution-oriented with strong ownership
• Flexible for evenings/weekends when needed
• Organized multi-tasker in fast-paced settings
• Ambitious, target-driven, and data-informed

About the Company

Taptap Send is a cross-border fintech serving emerging markets, helping families move money quickly and affordably. Since 2019, the team has scaled operations across six continents, shifting remittances from banks to mobile, and expanding into products that make money more accessible for diaspora communities. The company is backed by leading global investors and built by a diverse, high-performing team guided by values of ownership, impact, humility, and heart.