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Head of Performance Marketing – FinTech

Blue Book Global

Posted 6 hours ago

Employment Type

Full Time

Location

Dubai

Requirements

Performance Marketing, Digital Marketing, Analytics, Communication, Strategic Thinking

Required Skills

Google Ads Facebook Ads LinkedIn Ads Twitter Ads Adobe Analytics Google Analytics

Job Description

Responsibilities

  • Develop and execute performance marketing strategies to achieve regional goals
  • Manage multi-channel digital campaigns (paid search, display ads, social media, affiliate marketing, email marketing)
  • Analyze campaign data and provide actionable insights for optimization
  • Collaborate with creative agencies to develop compelling ad creatives and landing pages
  • Track and report on key performance metrics (CAC, ROAS, LTV, conversion rates)
  • Identify and test new acquisition channels, tactics, and technologies
  • Manage relationships with external partners, agencies, and vendors

Requirements

  • Experience in performance marketing with a proven track record
  • Deep understanding of digital marketing channels (Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, affiliate networks)
  • Strong analytical skills and proficiency in tools like Google Analytics, Adobe Analytics
  • Excellent communication and collaboration skills
  • Strategic thinker with a results-driven mindset

Preferred Qualifications

  • Proven leadership experience in a performance marketing role
  • Strong background in FinTech or related industries
  • Experience managing cross-functional teams

Benefits

  • Dynamic and rewarding FinTech environment
  • Leadership role with direct impact
  • Competitive package
  • Career growth opportunities

About the Company

Blue Book Global is a leading recruitment and talent solutions provider in the UAE, dedicated to connecting professionals with opportunities they love.

How to Apply

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