Head of Performance Marketing – FinTech

Responsibilities

• Develop and execute performance marketing strategies to achieve regional goals
• Manage multi-channel digital campaigns (paid search, display ads, social media, affiliate marketing, email marketing)
• Analyze campaign data and provide actionable insights for optimization
• Collaborate with creative agencies to develop compelling ad creatives and landing pages
• Track and report on key performance metrics (CAC, ROAS, LTV, conversion rates)
• Identify and test new acquisition channels, tactics, and technologies
• Manage relationships with external partners, agencies, and vendors

Requirements

• Experience in performance marketing with a proven track record
• Deep understanding of digital marketing channels (Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, affiliate networks)
• Strong analytical skills and proficiency in tools like Google Analytics, Adobe Analytics
• Excellent communication and collaboration skills
• Strategic thinker with a results-driven mindset

Preferred Qualifications

• Proven leadership experience in a performance marketing role
• Strong background in FinTech or related industries
• Experience managing cross-functional teams

Benefits

• Dynamic and rewarding FinTech environment
• Leadership role with direct impact
• Competitive package
• Career growth opportunities

About the Company

Blue Book Global is a leading recruitment and talent solutions provider in the UAE, dedicated to connecting professionals with opportunities they love.