Manager, Partnership & Institutional Channel Marketing

Responsibilities

• Develop and execute global marketing strategy for partner (IB) and institutional (B2B) growth across FXTM and Exinity Connect
• Collaborate with Dealing, Partnerships, CRM, Digital Marketing, and Product to drive lead generation and revenue
• Plan and run integrated digital/offline campaigns in key regions (Greater China, SEA, Africa, MENA)
• Create partner and institutional toolkits: brochures, videos, webinars, case studies, sales enablement
• Oversee Exinity Connect website design, content, and launches aligned to B2B objectives
• Manage LinkedIn and B2B channels (content calendar, posts, organic/paid optimization)
• Build CRM/SCRM journeys for IBs and institutional prospects (onboarding, engagement, retention)
• Plan and execute offline events: seminars, workshops, conferences (e.g., iFX EXPO)
• Drive media placements and thought leadership on industry platforms
• Conduct market and competitor analysis; monitor KPIs and optimize performance
• Ensure consistent brand voice with local market alignment

Requirements

• Bachelor’s degree in Marketing/Business or related
• 8+ years B2B or partner marketing
• Global campaign management experience
• IB/partner model knowledge
• Retail trading user experience understanding
• English and Chinese fluency
• Data-driven and analytical
• Cross-functional project leadership
• Strong presentation and communication
• Problem-solving and creative mindset
• High ownership and decision-making
• Flexible hours for global teams
• Based in Dubai, UAE (hybrid)

Preferred Qualifications

• Financial services or Forex industry background
• Regional experience: Greater China, SEA, Africa, MENA
• Experience with SCRM and marketing automation
• Event management for industry conferences
• Sales enablement and toolkit development

Benefits

• Hybrid working policy
• Discretionary performance bonus
• Personalized flex-benefits
• Wellbeing support and self-development tools
• Medical insurance for employee and dependents

About the Company

Exinity empowers the new generation of investors with guidance, tools, and market access to trade and invest confidently. Founded in 1998, the group has served over 2 million clients via brands including FXTM and Nemo, offering access to equity, commodity, and FX markets across the Middle East, Asia, and Africa. Exinity is energetic and diverse, with central offices in the UAE, Cyprus, and the UK, and is committed to fostering growth and early responsibility for its people.