Senior CRM Marketing Specialist

Responsibilities

• Support the CRM Manager and collaborate with marketing, commercial and global teams to build, manage and execute the marketing calendar through CRM channels and in-app touchpoints
• Manage end-to-end delivery of CRM campaigns: brief, build, proof, send and report on emails, push notifications, WhatsApp messages, in-app banners and in-app messages
• Coordinate BAU calendar management and ensure timely, accurate campaign execution across stakeholders
• Develop marketing messages in English (and Arabic where needed) tailored to local UAE audiences
• Drive segmentation, targeting and audience build to maximise campaign relevance and performance
• Monitor competitor CRM activity and provide regular reporting
• Run post-campaign analysis and surface learnings to inform future campaigns
• Implement test & learn strategies to optimise email templates, content and channel performance

Requirements

• Minimum 2+ years CRM experience (3+ years for more senior/executive roles)
• Demonstrated experience with data analysis and audience segmentation
• HTML familiarity and ability to identify template changes
• Email deployment experience (Braze preferred)
• Experience with data visualisation and reporting tools (Looker preferred)
• Strong attention to detail and ability to meet tight deadlines
• Excellent stakeholder coordination and cross-functional collaboration skills
• Fluent English; Arabic language skills a plus

Preferred Qualifications

• Hands-on experience with Braze or similar CRM platforms
• Practical use of Looker (or equivalent BI tools) for campaign reporting
• Experience with A/B testing and conversion optimisation
• Prior experience executing multilingual (English + Arabic) CRM campaigns
• Comfort working with SQL or export-level dataset pulls for segmentation

Benefits

• Health insurance
• Annual leave
• Paid leave
• End of service gratuity

About the Company

Deliveroo is a technology-driven food and grocery delivery platform connecting consumers, restaurants, shops and riders. The Middle East marketing team focuses on growth across the UAE, Kuwait and Qatar by delivering targeted CRM and in-app experiences that drive retention and engagement. Deliveroo values autonomy, fast execution and diverse perspectives, and offers country-specific benefits including healthcare and generous leave allowances. This role is based in Dubai (hybrid).