Senior Graphic Designer

Responsibilities

• Lead the execution and implementation of a comprehensive brand identity refresh, ensuring all creative outputs align with the new brand strategy and guidelines.
• Design and rapidly iterate on a variety of digital assets, including high-converting landing pages, engaging social media graphics, and effective email marketing templates.
• Create visually compelling assets for paid and organic social media campaigns, optimizing for engagement and conversion.
• Develop clear, accessible, and attractive printed materials such as promotional flyers, posters, patient guides, and merchandise.
• Collaborate closely with the Marketing team to conceptualize, design, and test creative assets that drive patient acquisition and community retention.
• Partner with Business, Product, and People Operations teams to fulfill their design needs, ensuring brand consistency across all departments.
• Manage the entire design lifecycle from initial concept and wireframing through to final asset handoff and organized storage.
• Maintain and evolve brand visual standards across the company, serving as the central point of contact for creative execution.
• Optimize design assets for web speed, user accessibility, and maximum social engagement.

Requirements

• 5+ years of professional graphic design experience with a significant focus on digital marketing, website design, and social media creative development.
• Proven experience in executing brand identity refreshes and maintaining brand consistency across diverse touchpoints.
• Expertise in creating high-converting assets for digital marketing channels (landing pages, social media, email).
• Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong project management and self-organization skills, capable of managing multiple workstreams independently.
• Ability to rapidly generate multiple creative directions and iterate based on performance data and feedback.
• Understanding of web speed optimization, user accessibility (WCAG standards), and social media engagement best practices.
• Experience with motion design principles and execution.

Preferred Qualifications

• Experience translating designs into user-friendly templates for cross-functional teams using tools like Canva and Google Slides.
• Familiarity with A/B testing methodologies and using performance data to inform design decisions.
• Previous experience in the healthcare or reproductive health sector.
• Strong conceptual thinking and campaign brainstorming abilities.
• Excellent communication and collaboration skills for cross-functional partnerships.

Benefits

• Generous equity package, offering ownership and participation in the company's growth.
• Comprehensive health insurance (details not specified, but typical for full-time roles).
• Paid time off and holidays (details not specified).
• Remote work flexibility, allowing for work from approved states (CA, CO, IL, MA, MD, NJ, NY, OR, WA).
• Opportunity to contribute to a mission-driven organization focused on reproductive healthcare access.

About the Company

Hey Jane is a healthcare technology and reproductive health services company that provides virtual care services. The company is focused on improving access to reproductive healthcare and has a mission-driven culture. It is likely a growing, dynamic organization, possibly in the startup or early-stage growth phase, with a focus on innovation and impact.