Deliveroo

Senior Marketing Manager, Deliveroo Plus

Deliveroo

Posted 3 days ago

Employment Type

Full Time

Location

Dubai

Requirements

Marketing, Leadership, Data Analysis

Required Skills

Marketing Data Analysis team leadership

Job Description

Responsibilities

  • Develop joint marketing plans with key, exclusive restaurant partners to drive customer love
  • Develop and implement best practices with commercial teams to ensure the smooth completion of any campaign launches / tasks
  • Lead and develop marketing templates and best practices based on previous campaign performance to launch / support restaurants
  • Manage the restaurant promotion calendar alongside director of growth and director of restaurants
  • Manage and advise on the creation and development of cross-functional growth promotions to drive customer acquisition, retention and order frequency (5GB / ULT)
  • Drive the new customer promotion strategy mechanic to increase incremental NC’s to the platform
  • Collaborate closely with director of growth, director of grocery and retail and vertical stakeholders to implement clearly execute campaigns and ensure a smooth launch and execution
  • Collaborate with Senior Marketing: Grocery and Retail to develop and implement customer promotions to drive vertical adoption / retention
  • Utilize data science insights to inform marketing strategies and decision-making
  • Forecast cost and %uplift for upcoming campaigns based on previous performance data
  • Collaborate with the F&S team to identify trends, customer behavior, and market opportunities
  • Implement data-driven marketing initiatives to optimize ROI and drive business growth (orders, new customer acquisition and retention)
  • Lead and mentor one direct report (Senior Marketing Associate)
  • Foster a collaborative and innovative work environment to drive marketing excellence
  • Collaboration with CRM, digital media and brand teams to develop strong media plans (owned and paid) and creative execution
  • Work closely with cross-functional teams including product, operations, and finance to align marketing campaigns (5GB / ULT)

Requirements

  • 8+ years of career achievement in marketing (with demonstrated financial results and business impact), of which a minimum of the most recent 5+ years in B2B2C marketing involving multiple business partners and minimum of 3+ years in supervisory role in the Middle East
  • Proven capability in multi-channel marketing strategies and deployment, data-informed decision making processes and performance-based marketing approach
  • Highly collaborative and possesses excellent communication skills with a passion for building strong relationships. Proven experience to influence, motivate and manage external stakeholders as well as internal teams
  • Entrepreneurial minded, able to articulate new ideas and influence others to gain support
  • Strong learning agility, comfortable dealing with fast paced environments, able to prioritize high impact activities and keep complicated projects moving forward
  • Self-starter, creative and analytical problem-solver with attention to details. Delivers results quickly and efficiently
  • In-depth knowledge of B2B2C marketing and good knowledge of Middles restaurant, grocery and online retail scene
  • Good written & spoken English, Arabic language a plus
  • Comfortable with advanced Google Sheets/ Excel, data dashboards and capable of data mining to perform analysis to develop/enhance marketing program
  • Candidates with delivery APP and/ or restaurant/ grocery marketing experience will be prioritized
  • Experience in marketing for multi-vendor platforms (e.g. eComm sites, hotel booking sites, travel booking sites, payment platforms etc.), or other relevant categories a plus

Preferred Qualifications

  • Experience in marketing for multi-vendor platforms (e.g. eComm sites, hotel booking sites, travel booking sites, payment platforms etc.), or other relevant categories
  • Candidates with delivery APP and/ or restaurant/ grocery marketing experience

Benefits

  • Healthcare
  • Well-being
  • Parental leave
  • Pensions
  • Annual leave

About the Company

Deliveroo is a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

How to Apply

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