Senior Marketing Manager, Deliveroo Plus

Responsibilities

• Develop joint marketing plans with key, exclusive restaurant partners to drive customer love
• Develop and implement best practices with commercial teams to ensure the smooth completion of any campaign launches / tasks
• Lead and develop marketing templates and best practices based on previous campaign performance to launch / support restaurants
• Manage the restaurant promotion calendar alongside director of growth and director of restaurants
• Manage and advise on the creation and development of cross-functional growth promotions to drive customer acquisition, retention and order frequency (5GB / ULT)
• Drive the new customer promotion strategy mechanic to increase incremental NC’s to the platform
• Collaborate closely with director of growth, director of grocery and retail and vertical stakeholders to implement clearly execute campaigns and ensure a smooth launch and execution
• Collaborate with Senior Marketing: Grocery and Retail to develop and implement customer promotions to drive vertical adoption / retention
• Utilize data science insights to inform marketing strategies and decision-making
• Forecast cost and %uplift for upcoming campaigns based on previous performance data
• Collaborate with the F&S team to identify trends, customer behavior, and market opportunities
• Implement data-driven marketing initiatives to optimize ROI and drive business growth (orders, new customer acquisition and retention)
• Lead and mentor one direct report (Senior Marketing Associate)
• Foster a collaborative and innovative work environment to drive marketing excellence
• Collaboration with CRM, digital media and brand teams to develop strong media plans (owned and paid) and creative execution
• Work closely with cross-functional teams including product, operations, and finance to align marketing campaigns (5GB / ULT)

Requirements

• 8+ years of career achievement in marketing (with demonstrated financial results and business impact), of which a minimum of the most recent 5+ years in B2B2C marketing involving multiple business partners and minimum of 3+ years in supervisory role in the Middle East
• Proven capability in multi-channel marketing strategies and deployment, data-informed decision making processes and performance-based marketing approach
• Highly collaborative and possesses excellent communication skills with a passion for building strong relationships. Proven experience to influence, motivate and manage external stakeholders as well as internal teams
• Entrepreneurial minded, able to articulate new ideas and influence others to gain support
• Strong learning agility, comfortable dealing with fast paced environments, able to prioritize high impact activities and keep complicated projects moving forward
• Self-starter, creative and analytical problem-solver with attention to details. Delivers results quickly and efficiently
• In-depth knowledge of B2B2C marketing and good knowledge of Middles restaurant, grocery and online retail scene
• Good written & spoken English, Arabic language a plus
• Comfortable with advanced Google Sheets/ Excel, data dashboards and capable of data mining to perform analysis to develop/enhance marketing program
• Candidates with delivery APP and/ or restaurant/ grocery marketing experience will be prioritized
• Experience in marketing for multi-vendor platforms (e.g. eComm sites, hotel booking sites, travel booking sites, payment platforms etc.), or other relevant categories a plus

Preferred Qualifications

• Experience in marketing for multi-vendor platforms (e.g. eComm sites, hotel booking sites, travel booking sites, payment platforms etc.), or other relevant categories
• Candidates with delivery APP and/ or restaurant/ grocery marketing experience

Benefits

• Healthcare
• Well-being
• Parental leave
• Pensions
• Annual leave

About the Company

Deliveroo is a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.