Head Performance Marketing & Insights

Responsibilities

• Define and own the end-to-end performance marketing strategy across paid search, paid social, programmatic, affiliates, DSPs, and retargeting, aligned to commercial goals
• Set growth targets, budget allocation, and bidding strategies to maximise revenue, margin and long-term customer value
• Develop channel-specific playbooks and scalable campaign frameworks for acquisition, reactivation, and retention
• Stay ahead of platform changes and identify new channel opportunities relevant to GCC markets
• Build and maintain a robust measurement framework, including attribution models, incrementality testing, and unified reporting across channels
• Lead advanced analytics, customer segmentation, CLTV modelling, and channel mix optimisation to inform strategy
• Run A/B and multivariate experiments across acquisition and on-site journeys to improve conversion and monetisation
• Translate data into clear insights and actionable recommendations for Marketing, Product, Merchandising and Senior Leadership
• Oversee end-to-end campaign execution: briefings, creative testing, trafficking, tracking implementation and post-campaign analysis
• Ensure data governance and tracking accuracy across tech stack (tagging, analytics, CDP/MMP, and BI tools)
• Implement scalable processes for planning, forecasting, reporting and optimisation
• Partner with Creative and Brand teams to ensure campaign assets are performance-optimised while protecting brand equity
• Lead, mentor and grow a multidisciplinary Performance & Insights team including media buyers, analysts, data engineers and CRM specialists
• Define clear roles, career paths and capability development to build senior-level bench strength
• Work closely with Product, Technology, Merchandising and Customer Experience to align roadmaps and drive cohesive customer journeys
• Represent Performance & Insights in senior stakeholder forums with clear, data-led narratives and recommendations
• Own performance KPIs including CAC, ROAS, LTV, retention, conversion rate and incremental revenue
• Deliver regular reporting and strategic reviews that surface trends, risks and opportunities
• Balance short-term performance targets with long-term brand and customer value objectives

Requirements

• 8+ years' experience in performance marketing, digital analytics or growth roles with responsibility for multi-channel paid media
• Proven track record of managing significant media budgets and delivering measurable ROI
• Strong analytical skills with hands-on experience in attribution, experimentation and advanced analytics (SQL, Python/R, or equivalent tools advantageous)
• Experience with marketing tech stacks including analytics platforms, tag management, CDPs, DSPs and BI tools
• Demonstrable people leadership experience, building and scaling high-performing teams
• Commercially minded, data-led and comfortable influencing senior stakeholders
• Familiarity with GCC markets and cultural nuances preferred
• Degree in Marketing, Analytics, Economics, Data Science or a related discipline preferred

About the Company

Ounass is a leading e-commerce platform in the Middle East, offering a wide range of products and services to customers across the region. The company is committed to delivering exceptional shopping experiences through innovative digital solutions and a customer-centric approach.