Associate - CRM I TRYANO

Responsibilities

• Support development and execution of the brand's online marketing strategy (email, SMS, triggered campaigns).
• Implement marketing automation and set up customer journeys for different customer clusters.
• Propose and enable new channels and capabilities on the marketing platform.
• Create customer and brand milestone content aligned with journeys and brand guidelines.
• Liaise with graphic design and marketing teams to produce campaign assets.
• Segment databases to ensure campaign relevance and optimal budget use.
• Run A/B tests, analyse results and provide optimisation recommendations.
• Perform post-activity data analysis and reporting to deliver customer insights.
• Ensure 360° alignment across social media, e‑commerce, retail and triggered communications.
• Monitor digital marketing trends and evaluate new tools, especially in mobile marketing.

Requirements

• CRM marketing
• Retail experience
• 1-2 years
• UAE resident
• Arabic speaker
• Creative
• Organized
• Proactive
• Team player

Preferred Qualifications

• Experience with marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud)
• Familiarity with email and SMS campaign setup and deliverability
• Experience in customer segmentation and lifecycle marketing
• Knowledge of analytics tools and A/B testing methodologies
• Prior work in luxury or high‑street retail environments
• Basic SQL or data querying skills
• Experience with content coordination and asset production workflows

Benefits

• Health insurance and healthcare support
• Education allowance (child education contribution)
• Paid leave and flexible working policies
• Professional development and learning opportunities
• Exclusive employee discounts

About the Company

Chalhoub Group is a leading partner and creator of luxury experiences in the Middle East, with over seven decades of expertise across luxury fashion, beauty, jewellery, watches and lifestyle brands. The Group operates omnichannel retail across more than 950 stores and digital platforms and brings together 16,000+ professionals across multiple markets. Chalhoub Group places people at the heart of its culture, is committed to sustainability and innovation, and offers diverse career paths and inclusive opportunities for growth.